Cashmere, the origin of a secret
Loro Piana

2019

Close to the dunes of the Gobi Desert, amid the Helan mountains, is the Alashan region of Inner Mongolia. A spellbinding yet inhospitable landscape that experiences some of the most extreme changes in temperature, from day to night and from season to season.

Embodying all the elements of survival, the Capra hircus goat is a small yet extremely resilient animal that’s evolved to withstand some of the harshest conditions on earth. Adapting in harmony with the extreme seasons, the goat’s outer fleece shields it from rain, sun and dust, while a soft, insulating underfleece lies beneath: the hidden treasure known as cashmere.